Recruit creators
Publish your campaign to US-based creators and choose people who fit the audience, voice, and life experience each channel needs.
Introducing Channel UGC
Channel UGC: creator-run social channels for your brand.
PoolHall helps consumer brands recruit creators, approve content, manage brand-owned accounts, and track performance in one place.
1B+ views delivered · 175,000+ US-based creators · built for consumer brands
Free trial covers PoolHall software. Creator compensation and campaign funding are separate.
[Your Brand]
@yourbrand.dailyMaya · POV & routines · 52 posts/mo
@does.it.actuallyDre · screen-record demos · 44 posts/mo
channel #3…any amount, anytime +
Creators launch channels for your brand — that's Channel UGC.
How PoolHall works
Four jobs. One operating system.
Run the full Channel UGC workflow without stitching together recruiting tools, review threads, account trackers, and reporting spreadsheets.
Approve content
Review drafts, give feedback, and approve work before it goes live — without chasing files across inboxes and chat threads.
Manage brand-owned accounts
Keep handles, access, campaign assignments, posting accounts, and publishing activity organized in one workspace.
Track performance
See which creators, hooks, formats, and channels drive results — then use that evidence to shape the next round.
From the network
Real creators. Real views. Built for your brand.
1B+views delivered
175K+US-based creators
3×better than paid ads
Six creator-made campaigns
Trusted by fast-growing consumer brands
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The problems Channel UGC solves
Three gaps one-off content leaves behind.
A few polished ads can't cover every angle
Demos, routines, comparisons, customer questions, cultural moments — a channel turns all of it into an ongoing series instead of a quarterly shoot.
Reach is earned post by post
A dedicated channel starts with a clear audience promise and builds its own publishing history. The creator's personal following doesn't matter — the content earns the reach.
Every post makes the next one better
See which hooks, formats, creators, and messages drive results — then use that data to brief the next round.
A broader creator network
Not just Gen Z. Find a creator your customer recognizes.
Your customers span generations and life stages. Your creator roster should too. Match each channel with a person who understands the audience from lived experience.
Campus life, first apartments, tight budgets, new routines, and the products that travel through friend groups.
Moms, dads, and caregivers sharing real household routines, family decisions, and everyday product use.
Creators with careers, commutes, side projects, and firsthand context for the problems your product solves.
Experienced voices with credibility, perspective, and access to customer communities many campaigns overlook.
The software behind Channel UGC
One place to run every channel.
Recruit creators, approve content, manage brand-owned accounts, message your roster, track performance, and keep campaign finances organized in one workspace.
The creative library
Formats that become a series.
A channel grows through repeatable structures, not clones of one video. The format stays recognizable; the hook, angle, and evidence keep changing.
Problem → product
Open on a recognizable frustration, show the product in use, close on the clearest change.
Example“I was still doing this manually — then I tried [product].”
Screen-record demo
One workflow, clean captions, a voiceover that explains why each step matters.
Example“Here’s how I turn a 20-minute task into three taps.”
POV / scenario
Place the product inside a moment the audience already recognizes.
Example“POV: the deadline moved up and you still have three hours of work.”
Before & after
Contrast a real workflow before and after — visible change, no fabricated results.
Example“Before [product]: five tabs. After: one workflow.”
List / comparison
Use cases, mistakes, or fair comparisons in a fast structure.
Example“Three ways I use [product] every week.”
Comment-led follow-up
A real question or objection becomes the next post — the comments become the brief.
Example“Does it work for teams? Let me show you.”
Know the model
Channel UGC vs the usual options.
| Model | Channel UGC | Classic UGC | Influencer post | Brand social |
|---|---|---|---|---|
| Where it lives | A dedicated channel owned by your brand | A file delivered to you | Their personal account, once | Your corporate handle |
| The audience | Built from zero — creator skill beats existing reach | Whatever you bring | Rented from the creator | People who already follow you |
| What you keep | The account, audience, publishing history, and approved content | The finished files | Usage rights, if negotiated | Your existing account history |
| What you pay | Per view, through a monthly retainer, or with a hybrid | Flat fee per video | Their rate card | Headcount + agency fees |
Pay structure
Pay per view, on retainer, or use a hybrid.
Choose the compensation model that fits each campaign. Creator compensation is separate from your PoolHall software subscription.
Per view
Set a rate per 100K tracked views with a cap per post. You pay for measured performance while keeping the total campaign budget controlled.
Monthly retainer
Agree on a monthly rate and posting cadence. This gives you predictable per-post economics and gives the creator clear ongoing responsibility for the channel.
Hybrid
Start with a lower monthly retainer, then add per-view compensation. Fixed costs stay lower while creators get dependable baseline pay, more upside, and a stronger reason to stay invested in performance.
Creators typically publish 30–90 native videos a month. Campaign terms define rates, caps, posting cadence, review requirements, and usage rights before work begins.
Account setup & trust
Native, with brand control.
Every channel follows your approved brand and platform guardrails. The content feels native because a real creator makes it, while your team keeps control of claims, reviews, and account terms.
You control approved claims — facts you can support, nothing invented
Your brand owns the handle, account access, audience, and publishing history
Organic learning → paid scale
Find what works organically. Amplify it with paid media.
Every channel produces a steady stream of hooks, formats, and creator assets. When your campaign terms include paid-media usage rights, move the strongest posts into ads instead of starting every paid test from scratch.
Publish organically
Test more hooks, faces, and formats.
Spot the winners
Use real performance to choose creative.
Put spend behind them
Turn approved winners into paid ads.
PoolHall software pricing
Start with seven days free.
Choose the workspace capacity your Channel UGC program needs. Pay monthly or save 30% with annual billing.
Starter
$249/month
Billed monthlySwitch to annual to save 30%
- 5 active creators
- 1 active campaign
- 5% card funding fee
Growth
Most popular$449/month
Billed monthlySwitch to annual to save 30%
- 20 active creators
- 2 active campaigns
- 4% card funding fee
Scale
$799/month
Billed monthlySwitch to annual to save 30%
- Unlimited active creators
- 3 active campaigns
- 3% card funding fee
One trial per eligible billable brand. Payment method required. Cancel before conversion to avoid the subscription charge. Annual plans are billed in full once per year. The trial covers PoolHall software only; creator compensation, wallet funding, card funding fees, taxes, and other campaign costs remain separate.
Before you ask
Is PoolHall only for Gen Z creators?
No. The PoolHall network includes college students, stay-at-home moms and other parents, working professionals, and older creators. Brands can recruit for the life stage, lived experience, and audience context each channel needs.
Is this influencer marketing?
It's creator marketing built around dedicated brand channels instead of one-off posts or rented audiences. Channels start at zero followers and earn reach through the content.
Are views guaranteed?
No — nobody honest promises reach. What's guaranteed are the terms: pay for tracked views up to agreed caps, pay for an agreed monthly posting cadence, or use a hybrid of both structures.
Do ten channels mean ten niches?
Not necessarily. You choose the niche — or niches — for your program. Multiple channels can target one customer niche with different faces, formats, and hooks, or each channel can focus on a different niche.
Who owns the channel and the content?
Your brand owns the channel, handle, login, audience, and publishing history. The campaign terms also define usage rights for drafts, published posts, raw files, editing, and paid-media amplification.
Is this allowed on the platforms?
Real people post real content. The operating agreement defines who runs the account, while brands and creators remain responsible for following each platform's current account, content, and disclosure rules.
How fast can this start?
Post your brand today, review applications this week, and move approved work into production once your channel terms and review process are set.
Start your Channel UGC program.
Try PoolHall software free for seven days.